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Salesforce Marketing Cloud

Salesforce Marketing Cloud

by UiPath

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Integration Service Connector

Runs

6

Summary

Summary


Overview

Overview

Salesforce Marketing Cloud is a cloud-based digital marketing automation and analytics solution that enables businesses to effectively manage their campaigns, contacts, and activities across multiple marketing channels, including various Salesforce services. With a wide range of integrated tools for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis, Salesforce Marketing Cloud provides businesses with a comprehensive solution for their marketing needs.

To automate processes, it is essential to establish a connection with your Salesforce instance. Step-by-step instructions can be found on the Salesforce Marketing Cloud authentication page.

The Salesforce Marketing Cloud connector also supports events via polling, and detailed information about the events supported can be accessed on the Salesforce Marketing Cloud events page.

By using the connection, you can enable the Salesforce Marketing Cloud activities in UiPath Studio and create automations that interact with your Salesforce data, including executing create, read, update, and delete operations on Salesforce objects.

The UiPath connector for Salesforce Marketing Cloud is compatible with REST API and SOAP API v2, and businesses can learn more about these features on the Salesforce Marketing Cloud documentation platform.

Features

Features

Salesforce Marketing Cloud offers many benefits to businesses looking to improve their marketing strategies. Some of the key advantages:
  • A complete set of tools for managing marketing campaigns across various channels, including email, mobile, social media, and web personalization.
  • Creating and managing customer journeys, from initial contact to conversion and beyond.
  • Integration with other Salesforce services, including Sales Cloud and Service Cloud.
  • Analytics and reporting tools that allow tracking and measuring the effectiveness of marketing campaigns.

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