Marketo is a marketing automation software designed to **help businesses automate and measure various marketing tasks, workflows, and engagement**. It offers a wide range of functionalities such as lead management, lead scoring, account-based marketing, and more.

  

To start automating your marketing processes using Marketo, **you need to establish a connection with your Marketo instance**. Detailed instructions on how to do this can be found on the .

  

The  also **supports events via polling**, and more details anout the supported events can be found on the .

  

You can utilize the connection to enable  in  and **build automations for managing campaigns, SEO work, leads, content, and more**. These activities allow you to execute create, read, update, and delete operations on your Marketo objects.

  

The UiPath connector is compatible with Marketo v1 REST API. You can learn more about this API and how to use it by referring to the provider documentation available on the .

Marketo is a marketing automation software designed to help businesses automate and measure marketing engagement, tasks and workflows.

Discover the power of Marketo, a comprehensive platform redefining how businesses engage and nurture leads. Benefit from Marketo's dynamic features, such as seamless lead management and precision lead scoring to account-based marketing strategies and real-time personalization. Dive into the world of data-driven decisions with robust reporting tools, ensuring you can measure every aspect of your campaigns and optimize for maximum impact.

With Marketo integrations with UiPath you can automate complex workflows, supercharge your email marketing, and enhance digital advertising efforts effortlessly. Captivate your audience, and step into a new era of marketing success!

Efficient lead management, marketing automation, scoring, and more. Take advantage of Marketo integrations with UiPath to boost your marketing ROI.

Marketo Integrations & Connector

Product Manager

Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.

Marketo customers can now manage leads assets, emails and any other Marketo service directly from an UiPath Robot. The package provides an integration between UiPath and Marketo’s public API that permits the usage of key functionalities that are most likely to be used in automation.

  

This **UiPath Official package** includes the following activities:

  

· Marketo Scope: provides authentication for Marketo services and all activities.

· Call Marketo Operation: allows you to call any of the 288 public API methods that Marketo supports.

· Bulk Import Leads

· Get Email

· Get Lead

· Get Leads

Simplify automating processes that use Marketo by replacing UI operations with background API calls.

Introduction to Marketo and its Automation Capabilities
-------------------------------------------------------

Marketo serves as a robust marketing automation system tailored for account-based marketing, offering an array of marketing services and products, including SEO and content creation solutions.

### Automation with the Marketo Activities Package

The Marketo activities within this package empower users to automate interactions seamlessly within their Marketo application. Leveraging the [Marketo API](https://developers.marketo.com/rest-api/), this activities package equips UiPath robots with the capability to execute various functions and actions.

  

Prior to utilizing the scope activity for establishing a connection, it is imperative to follow the steps outlined in the [Setup](https://docs.uipath.com/activities/other/latest/legacy-integrations/marketo-setup) guide. Once the Setup steps are successfully completed, users can initiate the development of their automation projects.

Core Activities in the Marketo Activities Package
-------------------------------------------------

The activities included in this package are:

*   [Marketo Scope](https://docs.uipath.com/activities/other/latest/legacy-integrations/marketo-scope) - Establishes an authenticated connection between UiPath and your Marketo application.
*   [Bulk Import Leads](https://docs.uipath.com/activities/other/latest/legacy-integrations/marketo-bulkimportleads) - Bulk imports a set of leads from a list.
*   [Get Email](https://docs.uipath.com/activities/other/latest/legacy-integrations/marketo-getemail) - Gets a specific Email. It will return a Email object along with related information (if chosen).
*   [Get Lead](https://docs.uipath.com/activities/other/latest/legacy-integrations/marketo-getlead) - Gets a specific Lead. It will return a Lead object along with related information (if chosen).
*   [Get Leads](https://docs.uipath.com/activities/other/latest/legacy-integrations/marketo-getleads) - Gets a list of Leads. The activity outputs the leads in a Lead object that you can use in subsequent activities (e.g., conditional logic).
*   [Invoke Marketo Operation](https://docs.uipath.com/activities/other/latest/legacy-integrations/marketo-marketooperation) - Allows you to select and invoke any of the Marketo API methods.

Marketo is a robust cloud-based marketing platform designed to boost your marketing efforts. By integrating with Marketo, you can automate campaign management, SEO tasks, lead handling, content creation and more.

### How It Works

To activate outbound automation between UiPath and Marketo, the activities require an authenticated connection, established via the UiPath connector for Marketo.

Before embarking on your first project, ensure you complete the steps outlined in the [Authentication Guide](https://docs.uipath.com/integrations/docs/uipath-adobe-marketo-authentication) found in the connector documentation. This will set up the necessary authenticated connection for your automation workflows.

### Activities

- [Create Lead](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-create-lead) - Creates a lead in Marketo.
- [Get All Leads](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-get-all-leads) - Retrieves all leads from Marketo.
- [Get Lead Changes](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-get-lead-changes) - Retrieves latest leads created or modified since the specified interval.
- [Update Lead](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-update-lead) - Updates the details of a lead in Marketo.
- [Add Leads To A List](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-add-leads-to-lists) - Adds specified lead(s) to an existing list in Marketo.
- [Remove Leads From A List](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-remove-leads-from-list) - Removes specified lead(s) from an existing list in Marketo.
- [Delete Record](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-delete-record) - Deletes a record in Marketo.
- [Get Record](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-get-record) - Retrieves a record from Marketo.
- [Insert Record](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-insert-record) - Insert a new record in Marketo.
- [List All Records](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-list-all-records) - Lists all the records in Marketo.
- [Update Record](https://docs.uipath.com/activities/other/latest/integration-service/uipath-adobe-marketo-update-record) - Updates an existing record in Marketo.

Marketo, a cloud-based marketing platform, integrates with UiPath to automate campaigns, leads, content creation and more.

	Listing	Apps	Downloads
	Marketo Simplify automating processes that use Marketo by replacing UI operations with background API calls.		<100
	Marketo Activity Package Marketo, a cloud-based marketing platform, integrates with UiPath to automate campaigns, leads, content creation and more.		<100

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