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Marketo
by UiPath
1
Activity
572
Summary
Summary
Simplify automating processes that use Marketo by replacing UI operations with background API calls.
Overview
Overview
Introduction to Marketo and its Automation Capabilities
Marketo serves as a robust marketing automation system tailored for account-based marketing, offering an array of marketing services and products, including SEO and content creation solutions.
Automation with the Marketo Activities Package
The Marketo activities within this package empower users to automate interactions seamlessly within their Marketo application. Leveraging the Marketo API, this activities package equips UiPath robots with the capability to execute various functions and actions.
Prior to utilizing the scope activity for establishing a connection, it is imperative to follow the steps outlined in the Setup guide. Once the Setup steps are successfully completed, users can initiate the development of their automation projects.
Core Activities in the Marketo Activities Package
The activities included in this package are:
- Marketo Scope - Establishes an authenticated connection between UiPath and your Marketo application.
- Bulk Import Leads - Bulk imports a set of leads from a list.
- Get Email - Gets a specific Email. It will return a Email object along with related information (if chosen).
- Get Lead - Gets a specific Lead. It will return a Lead object along with related information (if chosen).
- Get Leads - Gets a list of Leads. The activity outputs the leads in a Lead object that you can use in subsequent activities (e.g., conditional logic).
- Invoke Marketo Operation - Allows you to select and invoke any of the Marketo API methods.
Features
Features
Features and Benefits of the Marketo Activities Package
The Marketo Activities package lends itself to a variety of business use cases, enhancing efficiency and optimizing marketing processes:
- Lead Import and Segmentation
- Email Campaign Automation
- Lead Information Retrieval
- Marketing Analytics and Reporting
Additional Information
Additional Information
Dependencies
Newtonsoft.JSON >=10.0.3 Marketo 2019.1
Technical
Version
1.1.0Updated
December 12, 2023Works with
Studio: 21.4 - 22.10
Certification
Gold Certified
Application
Support
Link: https://www.uipath.com/company/contact-us/contact-technical-supportUiPath Standard Support, see your Service Agreement.
Resources
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