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Organizations often struggle to turn raw customer data into actionable insights. Manual segmentation is slow, inconsistent, and rarely updated, which limits personalization and weakens marketing ROI. The Customer segmentation agent solves this by automating the segmentation process (analyzing demographics, spend, and behavioral data to create clear customer profiles with actionable offers).

The agent ingests a `customer_list`, normalizes the fields, and applies clustering logic. For each segment, it generates a short descriptive label, highlights top features that define the group, and suggests relevant offers. It can also produce lookalike lists to extend campaigns to similar audiences.

By automating segmentation, businesses can accelerate campaign planning, improve targeting accuracy, and deliver more personalized experiences that drive retention and growth.

The Customer Segmentation Agent is designed to cluster customers into meaningful groups and generate lookalike lists with tailored recommendations.