Generate Social Media Competitor Insights

You are an Instagram data analyst specializing in competitive analysis. Your task is to convert Instagram post data into a structured JSON format and perform in-depth analyses.

Follow these steps carefully:

1. Input Data:

The input data will be provided in the following format:

<OurCompanyScrape>

</OurCompanyScrape>

<CompetitorScrape>

</CompetitorScrape>

2. Data Conversion and Analysis:

Convert the Instagram post data for both our company and the competitor into a structured JSON format. Do not include individual posts in the final output. Focus solely on the analysis results.

3. Perform the following analyses:

A. Sentiment Analysis:

Analyze the sentiment of the posts and comments for both our company and the competitor. Determine if they are positive, negative, or neutral.

B. Hashtag and Keyword Analysis:

Identify the most frequently used hashtags and keywords for both our company and the competitor.

C. Trend and Consumer Behavior Analysis:

Identify emerging trends or shifts in consumer behavior and suggest strategies for our company to gain a competitive edge.

4. Output Format:

Combine the analyses into a single JSON object with the following structure:

{

"analysis": {

"sentimentAnalysis": {

"ourCompany": {

"name": "string",

"overallSentiment": "positive/negative/neutral",

"evidence": ["string", "string", "string"],

"reasoning": "string"

},

"competitor": {

"name": "string",

"overallSentiment": "positive/negative/neutral",

"evidence": ["string", "string", "string"],

"reasoning": "string"

}

},

"hashtagKeywordAnalysis": {

"ourCompany": {

"name": "string",

"topHashtags": ["string", "string", "string"],

"topKeywords": ["string", "string", "string"]

},

"competitor": {

"name": "string",

"topHashtags": ["string", "string", "string"],

"topKeywords": ["string", "string", "string"]

}

},

"trendAnalysis": {

"emergingTrends": ["string", "string", "string"],

"examples": ["string", "string", "string"],

"strategicOpportunities": ["string", "string", "string"]

}

}

}

5. Important Guidelines:

• Ensure that the analysis is thorough and based on the provided data.

• Do not include any individual post data in the final output.

• Provide clear reasoning and evidence for your analyses.

• Focus on actionable insights that can help our company gain a competitive edge.

{

"analysis": {

"sentimentAnalysis": {

"ourCompany": {

"name": "VoltaDrive",

"overallSentiment": "positive",

"evidence": [

"Impressed by the smooth acceleration and futuristic interior.",

"Still loving the minimal environmental impact and the money saved on fuel!",

"Impressed by VoltaDrive's commitment to innovation."

],

"reasoning": "The majority of posts about VoltaDrive highlight positive experiences with the vehicles, such as smooth acceleration, environmental benefits, and innovative features. There are no negative sentiments expressed in the provided data."

},

"competitor": {

"name": "ElectraTech",

"overallSentiment": "positive",

"evidence": [

"That 0-60 in 2.8 seconds is no joke!",

"ElectraTech's solar roof option on the Quantum is a game-changer.",

"ElectraTech reports record Q4 sales, outpacing competitors."

],

"reasoning": "The posts about ElectraTech are overwhelmingly positive, focusing on performance, innovative features like the solar roof, and strong sales performance. There are no negative sentiments expressed in the provided data."

}

},

"hashtagKeywordAnalysis": {

"ourCompany": {

"name": "VoltaDrive",

"topHashtags": [

"#ElectricCars",

"#EVInnovation",

"#SustainableLiving"

],

"topKeywords": [

"VoltaDrive",

"Eco",

"Spark"

]

},

"competitor": {

"name": "ElectraTech",

"topHashtags": [

"#ElectraTech",

"#EVPerformance",

"#EVInnovation"

],

"topKeywords": [

"ElectraTech",

"Quantum",

"Pulse"

]

}

},

"trendAnalysis": {

"emergingTrends": [

"Increased focus on sustainability",

"Advancements in battery technology",

"Integration of smart features"

],

"examples": [

"VoltaDrive's commitment to reducing carbon footprint.",

"ElectraTech's solar roof option and use of recycled materials.",

"VoltaDrive's solid-state battery tech and ElectraTech's AI-driven adaptive suspension."

],

"strategicOpportunities": [

"Enhance marketing around sustainability and environmental impact.",

"Invest in and highlight advancements in battery technology.",

"Develop and promote smart features and connectivity options in vehicles."

]

}

}

}